1.0 Executive Summary

The oldest necessity of a human is 'Food' , the necessity of modern man is 'Internet'. Combining these two necessities is what 'Be A Foodie' is doing. With fast lives and less time everyone wants all the things 'On Demand' with a press of a button. Cooking at home is not a fashion anymore with more and more working wives. Bachelors are living in the metros more than ever and are on a lookout for a happy meal every day.

'Be A Foodie', with its website www.beafoodie.com offers the young India a platform through which they can order food online. It would be a simple process of clicking a few buttons to get your food on your table at home. But the story doesn't end here. We offer gamut of services intended to satisfy the hunger of our end customer. The website will have large number of restaurants offering cuisines from various parts of the world. It will cover a wide price range bracket. The restaurants covered will be all over the city. The customer would be able to place an order, reserve a table and even review the food by reading the feedback of other customers. It will also give an opportunity to the customers to discuss, exchange notes, rate the restaurants, open up a community, locate restaurants on easy to navigate map, order for parties, locate restaurant by searching through the cuisine they offer, share and read new and exciting recipes.

The website also gives an opportunity to customers to share their experiences through Blogs in detailed manner. It will also have a list of upcoming events in the particular city related to Food, such as food festivals, exhibitions, competitions and others. The users can even create a personal profile and network with other 'Foodies'.

For restaurants we offer a platform from where they can reach the target customer easily and effectively without putting in much resource. It would increase their order placement with a parallel stream of demand. The website will be highlighting the restaurants on random on front page to give a customer a chance to look into new options other than the regular ones. This will help new restaurants create new business. With all the services described above we intend to gather large number of users and convert them into customers for the food offered by the registered restaurants.

With innovative promotional schemes the restaurants would be highlighted and placed in the customer's mind effectively. Such as "The most ordered restaurant", "The highest rated restaurant" and "Star restaurant of the month".

"Getting favorite food at your doorstep was never so easy"

1.1 Objectives

Objective of 'Be A Foodie' is to satisfy the hunger of citizens of metros by providing them their favorite food at their doorstep. Apart from that 'Be A Foodie' will also strive to give the Foodies value added services which will give them a chance to explore new possibilities and options in the World of Food. This would be enabled by discussion forums, listing of restaurants at one common place, simple ordering process, networking amongst Foodies, and other various services mentioned in the Executive Summary above and in detail in the document.

1.2 Mission

'Be A Foodie' is dedicated to provide a reliable, easy and fast way of delivering customer's favorite food at their doorstep through a revolutionary portal which provides extensive value added services. We thrive to give our customers extraordinary control of what they want to order with extensive information and innovative services resulting in maximizing the value for their money and time. We also aim at becoming the most favored food portal in India as a one stop shop for all the news, views, information related to food, such as recipes, exhibitions, ratings, discussion forums, networks and blogs *

We are dedicated to establish and run a new and powerful revenue stream for our partner restaurants to enhance their profits and increase their business. We also strive to place our partner restaurants in the mind of our customers to increase their visibility and recall by providing powerful platform which reaches the target customer effectively. We share and help in achieving goals of our partner restaurants of giving their customers value added services and better customer experience. We not only help in increasing the number of orders through online ordering system but also help partner restaurants advertise and market themselves on 'Be A Foodie' platform.

1.3 Keys to Success

There are a few key factors that spell success of 'Be A Foodie':

• Unique and innovative website offering online food ordering system which is easy, fast and reliable. Also provides party booking, table reservations and other value added services
• Information filled portal spanning from discussion forums, rating of restaurants to advertising food related business and services, recipes and updates about new events, exhibitions, competitions, food festivals
• Dedicated to the success of restaurant partners by increasing their visibility and recall. Giving them a new source of revenue generation
• Dedicated development team to handle issues in the project and for quality control
• Unique Customer Verification System through confirmation code to ensure security
• Experienced and highly educated Founding Member team from colleges like IIT, IIM, NLIU